MARC record from Internet Archive

LEADER: 01981cam 2200337Ia 4500
001 ocn460866066
003 OCoLC
005 20220309235502.0
008 091028s2009 nyu 000 0 eng d
040 $aYDXCP$beng$cYDXCP$dZP7$dHKP$dOHS$dOCLCQ$dOCLCF$dQNC
020 $a0984260803
020 $a9780984260805
035 $a(OCoLC)460866066
050 4 $aHD69.B7$bM365 2009
100 1 $aMargolis, Michael.
245 10 $aBelieve me :$bwhy your vision, brand, and leadership need a bigger story /$cMichael Margolis.
260 $aNew York :$bGet Storied Press,$c2009.
300 $axxi, 66 pages ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aIntroduction -- How ideas become reality: Meaning; Perception; Relationship; Memory; Choices -- Engaging the status quo: Disbelief; Culture; Leadership; Convergence; Epic -- Finding Relevance: Change; Identity; Freedom; Evolution; Prophesy -- Epilogue -- 15 storytelling axioms revisited -- Putting ideas into practice -- 7 bonus quotes -- Bibliography -- About the author -- Are you ready to create a bigger story? -- Special bonuses
520 $a"Believe Me introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: people don't really buy your product, solution, or idea, they buy the stories that are attached to it. If you're a change-maker or innovator, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. Each axiom is supported by examples and inspired quotes from recognized luminaries."--$cfrom back cover.
650 0 $aStorytelling$xEconomic aspects.
650 0 $aCorporate culture.
650 2 $aOrganizational Innovation.
650 2 $aSocial Marketing.
650 7 $aCorporate culture.$2fast$0(OCoLC)fst00879624
938 $aYBP Library Services$bYANK$n3115021
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 14 OTHER HOLDINGS