MARC record from Internet Archive

LEADER: 04545cam 2200637 a 4500
001 ocm32130702
003 OCoLC
005 20140220081705.0
008 950216s1995 nyuaf b 001 0 eng
010 $a 95007914
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020 $a9780151117031
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043 $an-us---
050 00 $aHD9710.U54$bC469 1995
082 00 $a338.7/6292/0973$220
100 1 $aLevin, Doron P.
245 10 $aBehind the wheel at Chrysler :$bthe Iacocca legacy /$cDoron P. Levin.
250 $a1st ed.
260 $aNew York :$bHarcourt Brace,$cc1995.
300 $axiii, 354 p., [8] p. of plates :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 341-343) and index.
505 00 $tSunset --$tEighty Years of Supremacy --$tThe Real Lee --$tBailing Out --$tThe Seekers --$tPerilous Prosperity --$tThe Gilded Age --$tBob Lutz's Story --$tJerry Greenwald's Story --$tGodzilla Economics --$tNagoya Rules --$tAsia in America --$tThe Honda Team --$tDreams Meet Reality --$tThe Making of the L/H --$tChanging of the Guard --$tEndgame --$tThe Turning Point --$tEpilogue.
520 $aWhen the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography. By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States. Twelve years later Iacocca, since retired, made the headlines again. This time, however, he was not winning kudos for saving Chrysler, but drawing criticism for joining with venture capitalist Kirk Kerkorian in a hostile takeover bid of Chrysler that some experts felt threatened the company's stability. Based on extensive research and interviews with industry experts, Chrysler executives, and current and former friends of Lee Iacocca, Behind the Wheel at Chrysler offers a startling look at Chrysler under Iacocca's leadership. Doron P. Levin chronicles how Chrysler's research and development was constrained even as the company poured money into nonautomotive ventures; how many of Chrysler's "new" models were simply redesigned chassis on existing platforms; how internal rivalries undermined the company's productivity; and more.
610 20 $aChrysler Corporation$xManagement.
650 0 $aAutomobile industry and trade$zUnited States$xManagement.
600 10 $aIacocca, Lee A.
600 14 $aIacocca, Lee,$d1924-
600 17 $aIacocca, Lee A.$2fast$0(OCoLC)fst00096573
610 27 $aChrysler Corporation.$2fast$0(OCoLC)fst00546712
650 7 $aAutomobile industry and trade$xManagement.$2fast$0(OCoLC)fst00823005
650 7 $aManagement.$2fast$0(OCoLC)fst01007141
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
776 08 $iOnline version:$aLevin, Doron P.$tBehind the wheel at Chrysler.$b1st ed.$dNew York : Harcourt Brace, c1995$w(OCoLC)637128448
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/har041/95007914.html
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