| Record ID | ia:bayesianstatisti0000ross |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/bayesianstatisti0000ross/bayesianstatisti0000ross_marc.xml |
| Download MARC binary | https://www.archive.org/download/bayesianstatisti0000ross/bayesianstatisti0000ross_meta.mrc |
LEADER: 03593cam 2200745 a 4500
001 ocm60605220
003 OCoLC
005 20200506035723.0
008 050607s2005 njua b 001 0 eng
010 $a 2005016418
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020 $a0470863676$q(acid-free paper)
020 $a9780470863671$q(acid-free paper)
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084 $aQH 233$2rvk
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100 1 $aRossi, Peter E.$q(Peter Eric),$d1955-
245 10 $aBayesian statistics and marketing /$cPeter Rossi and Greg Allenby, Rob McCulloch.
260 $aHoboken, NJ :$bWiley,$c℗♭2005.
300 $ax, 348 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWiley series in probability and statistics.
504 $aIncludes bibliographical references (pages 335-339) and index.
520 1 $a"Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data across respondents. The book also discusses the theory and practical use of MCMC methods."--Jacket.
505 0 $aBayesian Essentials. -- Markov Chain Monte Carlo Methods. -- Unit-Level Models and Discrete Demand. -- Hierarchical Models for Heterogeneous Units. -- Model Choice and Decision Theory. -- Simultaneity.
650 0 $aMarketing research$xMathematical models.
650 0 $aMarketing$xMathematical models.
650 0 $aBayesian statistical decision theory.
650 6 $aMarketing$xRecherche$xMode les mathe matiques.
650 6 $aMarketing$xMode les mathe matiques.
650 6 $aStatistique baye sienne.
650 7 $aBayesian statistical decision theory.$2fast$0(OCoLC)fst00829019
650 7 $aMarketing$xMathematical models.$2fast$0(OCoLC)fst01010232
650 7 $aMarketing research$xMathematical models.$2fast$0(OCoLC)fst01010295
650 17 $aMarktonderzoek.$2gtt
650 17 $aMethode van Bayes.$2gtt
650 7 $aBayes-Entscheidungstheorie$2gnd
650 7 $aMarketing$2gnd
650 7 $aMarketingforschung$2gnd
650 7 $aMathematisches Modell$2gnd
700 1 $aAllenby, Greg M.$q(Greg Martin),$d1956-
700 1 $aMcCulloch, Robert E.$q(Robert Edward)
830 0 $aWiley series in probability and statistics.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0514/2005016418.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0622/2005016418-d.html
938 $aBaker & Taylor$bBKTY$c90.00$d90.00$i0470863676$n0006486287$sactive
938 $aBaker and Taylor$bBTCP$n2005016418
938 $aYBP Library Services$bYANK$n2251499
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 213 OTHER HOLDINGS