MARC record from Internet Archive

LEADER: 02324cam 2200493 a 4500
001 ocm38870702
003 OCoLC
005 20181116043019.0
008 980323s1999 maua b 001 0 eng
010 $a 98017590
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dUBY$dOCLCQ$dTULIB$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dOCLCA$dGILDS$dCPO$dOCLCO$dOCLCQ$dBGU$dOCLCQ
020 $a0697353680$q(alk. paper)
020 $a9780697353689$q(alk. paper)
035 $a(OCoLC)38870702
050 00 $aPN4783$b.M4 1999
082 00 $a808/.06607$221
100 1 $aMencher, Melvin.
245 10 $aBasic media writing /$cMelvin Mencher.
250 $a6th ed.
260 $aBoston :$bMcGraw-Hill College,$c℗♭1999.
300 $axvi, 512 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $aPART ONE. JOURNALISTS IN ACTION: The media's wide compass -- The journalist: traits and characteristics -- PART TWO. WRITING: The rudiments -- Writing -- Values and beginnings -- Structuring the story -- PART THREE. REPORTING: Finding information and gathering facts -- Purposeful reporting -- Capturing the spoken word -- Story essentials -- PART FOUR. SPECIALTIES: Broadcast writing -- Visual reporting -- Advertising -- Public relations -- PART FIVE. LAWS AND CODES: Libel, privacy, ethics and taste.
650 0 $aJournalism$vStyle manuals.
650 0 $aWriting.
650 0 $aMass media.
650 7 $aJournalism.$2fast$0(OCoLC)fst00984032
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aWriting.$2fast$0(OCoLC)fst01181638
655 7 $aStyle manuals.$2fast$0(OCoLC)fst01424243
655 7 $aStyle manuals.$2lcgft
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/mh022/98017590.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh023/98017590.html
938 $aBaker & Taylor$bBKTY$c62.15$d62.15$i0697353680$n0003148730$sactive
938 $aBaker and Taylor$bBTCP$n98017590
938 $aYBP Library Services$bYANK$n1504352
029 1 $aAU@$b000013785782
029 1 $aNZ1$b40998
029 1 $aYDXCP$b1504352
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 84 OTHER HOLDINGS