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MARC record from Internet Archive

LEADER: 00673cam 2200217 a 4500
001 89034290
003 DLC
005 19910723155908.5
008 890502s1991 ohua b 00110 eng
010 $a 89034290
020 $a0538190906
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.J83 1991
082 00 $a659.1$220
100 10 $aJugenheimer, Donald W.
245 10 $aBasic advertising /$cDonald W. Jugenheimer, Gordon E. White.
260 0 $aCincinnati :$bCollege Division, South-Western Pub. Co.,$cc1991.
300 $axv, 461 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 10 $aWhite, Gordon E.