MARC record from Internet Archive

LEADER: 06813cam 2201057 a 4500
001 ocm29796953
003 OCoLC
005 20100909132258.0
008 940113s1994 mauab b 001 0 eng
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050 00 $aE169.Z8$bM3534 1994
082 00 $a973.92$220
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100 1 $aMarling, Karal Ann.
245 10 $aAs seen on TV :$bthe visual culture of everyday life in the 1950s /$cKaral Ann Marling.
260 $aCambridge, Mass. :$bHarvard University Press,$c1994.
300 $a328 p. :$bill., map ;$c25 cm.
504 $aIncludes bibliographical references (p. [289]-318) and index.
505 00 $tPrologue --$g1.$tMamie Eisenhower's new look --$g2.$tHyphenated culture : painting by numbers in the new age of leisure --$g3.$tDisneyland, 1955 : the place that was also a TV show --$g4.$tAutoeroticism : America's love affair with the car in the television age --$g5.$tWhen Elvis cut his hair : the meaning of mobility --$g6.$tBetty Crocker's picture cook book : the aesthetics of food in the 1950s --$g7.$tNixon in Moscow : appliances, affluence, and Americanism --$tAfterword --$tNotes --$tIllustration credits --$tAcknowledgments --$tIndex.
520 $aThe cake in kitchen, the house in the suburbs, Mamie in her mink stole, Elvis in his pink Cadillac. It was America in the 1950s, and the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked - and how we looked - mattered, a decade of design that comes to vibrant life in As Seen on TV. This book captures a visual culture reflecting and reflected in the powerful new medium of television.
520 8 $aLooking closely at a number of celebrated instances in which the principles of design dominated the public arena and captivated the popular imagination, Karal Ann Marling gives us a vivid picture of the taste and sensibility of the postwar era.
520 8 $aFrom Walt Disney's Wednesday night TV show, the leap was easy to his theme park, where the wildly popular TV characters could be seen firsthand, and Marling conducts us through this heady concoction of real life and fantasy. Next she takes us into the picture-perfect world of Betty Crocker's Picture Cook Book of 1950, the runaway bestseller of the decade, and shows us how the look of food, culminating in the TV Dinner, attained paramount importance.
520 8 $aFrom the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, her book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.
651 0 $aUnited States$xSocial life and customs$y1945-1970.
650 0 $aTelevision broadcasting$xSocial aspects$zUnited States.
650 0 $aPopular culture$zUnited States$xHistory$y20th century.
650 17 $aTelevisie.$2gtt
650 17 $aPopulaire cultuur.$2gtt
650 17 $aDagelijks leven.$2gtt
650 6 $aTélévision$xAspect social$zÉtats-Unis.
650 6 $aCulture populaire$zÉtats-Unis$xHistoire$y20e siècle.
651 6 $aÉtats-Unis$xMœurs et coutumes$y1945-1970.
648 7 $aGeschichte 1950-1960.$2swd
650 07 $aFernsehen.$2swd
650 07 $aSoziologie.$2swd
651 7 $aUSA.$2swd
740 0 $aAs seen on television.
776 08 $iOnline version:$aMarling, Karal Ann.$tAs seen on TV.$dCambridge, Mass. : Harvard University Press, 1994$w(OCoLC)607835073
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