MARC record from Internet Archive

LEADER: 01835cam a22003378a 4500
001 2004001683
003 DLC
005 20100204111757.0
008 040126s2004 cau b 001 0 eng
010 $a 2004001683
020 $a0787970883 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aH62$b.B63 2004
082 00 $a300/.72/3$222
100 1 $aBradburn, Norman M.
245 10 $aAsking questions :$bthe definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /$cNorman M. Bradburn, Brian Wansink, Seymour Sudman.
250 $aRev. ed.
260 $aSan Francisco :$bJossey-Bass,$cc2004.
263 $a0404
300 $ap. cm.
500 $aEarlier ed. by Sudman and Bradburn with Sudman named first.
504 $aIncludes bibliographical references (p. ) and index.
505 0 $aThe social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
650 0 $aSocial sciences$xResearch.
650 0 $aQuestionnaires.
700 1 $aWansink, Brian.
700 1 $aSudman, Seymour.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley046/2004001683.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley041/2004001683.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0413/2004001683.html