MARC record from Internet Archive

LEADER: 04076cam 2200721 a 4500
001 ocm24106192
003 OCoLC
005 20091223135212.0
008 910626s1992 nyua b 001 0 eng
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050 00 $aHM263$b.P715 1991
082 00 $a303.3/75$220
084 $a77.61$2bcl
100 1 $aPratkanis, Anthony R.
245 10 $aAge of propaganda :$bthe everyday use and abuse of persuasion /$cAnthony R. Pratkanis and Elliot Aronson.
260 $aNew York :$bW.H. Freeman,$cc1992.
300 $axiii, 299 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 269-289) and index.
505 0 $aOur age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler we "know" -- Asking the right questions -- The power of "decoys" -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays 11 with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- The psychology of scarcity and the mystique of phantoms -- Subliminal sorcery : who is seducing whom? -- Is forewarned forearmed? Or how to really resist propaganda -- Education or propaganda? -- On the ineffectiveness of information campaigns -- What is news? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty -- Peitho's children.
650 0 $aPropaganda.
650 0 $aPersuasion (Psychology)
650 0 $aPublic opinion.
650 0 $aAdvertising.
650 0 $aTelevision in propaganda.
653 0 $aPropaganda
650 6 $aPropagande.
650 6 $aPersuasion (Psychologie)
650 6 $aOpinion publique.
650 6 $aPublicité.
650 6 $aTélévision dans la propagande.
650 17 $aPropaganda.$2gtt
650 17 $aOverreding.$2gtt
650 17 $aPublieke opinie.$2gtt
650 17 $aGedragsbeïnvloeding.$2gtt
700 1 $aAronson, Elliot.
938 $aBaker & Taylor$bBKTY$c22.95$d17.21$i0716722100$n0001989327$sactive
938 $aBaker and Taylor$bBTCP$n91025616
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948 $hNO HOLDINGS IN PMR - 1146 OTHER HOLDINGS