| Record ID | ia:advertisingpromo0000unse_f4q5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingpromo0000unse_f4q5/advertisingpromo0000unse_f4q5_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingpromo0000unse_f4q5/advertisingpromo0000unse_f4q5_meta.mrc |
LEADER: 01778cam 2200469 a 4500
001 ocm50755274
003 OCoLC
005 20201215073521.0
008 020912s2003 onca b 001 0 eng
040 $aNLC$beng$cNLC$dVP@$dCNCGM$dOCLCF$dNLC
015 $a20029046181$2can
016 $a(AMICUS)000027628355
020 $a0070898588
020 $a9780070898585
035 $a(OCoLC)50755274
050 4 $aHF5823$b.B387 2003
055 0 $aHF5823$bB38 2003
082 04 $a659.1$221
084 $acci1icc$2lacc
245 00 $aAdvertising & promotion :$ban integrated marketing communications perspective /$cGeorge E. Belch ... [et al.].
246 0 $aAdvertising and promotion
250 $a1st Canadian ed.
260 $aToronto :$bMcGraw-Hill Ryerson,$cc2003.
300 $axix, 554 p. :$bill. (some col.) ;$c29 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aSales promotion.
650 0 $aCommunication in marketing.
650 6 $aPublicité.
650 6 $aVentes$xPromotion.
650 6 $aCommunication en marketing.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
700 1 $aBelch, George E.$q(George Edward),$d1951-
770 1 $aBelch, George E. (George Edward), 1951-$tComputerized test bank to accompany Advertising & promotion, first Canadian edition.$d[Whitby, Ont.] : McGraw-Hill Ryerson, c2003.$w(CaOONL)20030084024$w(OCoLC)52623702
029 0 $aNLC$b000027628355
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 21 OTHER HOLDINGS