MARC record from Internet Archive

LEADER: 06108cam 2201009Ia 4500
001 ocn297595706
003 OCoLC
005 20201002060440.0
008 090109s2005 enka ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
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020 $a9781848600522$q(electronic bk.)
020 $a1848600526$q(electronic bk.)
020 $a9781446278789$q(ebook)
020 $a1446278786$q(ebook)
020 $a1281361860
020 $a9781281361868
020 $z9780761941538
020 $z0761941533$q(hbk.)
020 $z0761941541$q(pbk.)
035 $a(OCoLC)297595706$z(OCoLC)476159056$z(OCoLC)505150679$z(OCoLC)605225424$z(OCoLC)646763844$z(OCoLC)646770593$z(OCoLC)815569066$z(OCoLC)847478956$z(OCoLC)961637471$z(OCoLC)962720923$z(OCoLC)1004930456$z(OCoLC)1113460955
037 $a136186$bMIL
050 4 $aHF5823$b.H185 2005eb
072 7 $aBUS$x002000$2bisacsh
072 7 $aKMPH$2bicssc
082 04 $a659.1$222
100 1 $aHackley, Christopher E.
245 10 $aAdvertising and promotion :$bcommunicating brands /$cChris Hackley.
260 $aLondon ;$aThousand Oaks, Calif. :$bSAGE Publications,$c2005.
300 $a1 online resource (264 pages) :$bcolor illustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 239-246) and index.
588 0 $aPrint version record.
505 0 $aAcknowledgements; 1 Introducing Advertising and Promotion; 2 Theorizing Advertising and Promotion; 3 Advertising and Promotion's Role in Brand Marketing; 4 The Business of Advertising and Promotion; 5 Promotional Media; 6 Sponshorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7 Advertising Brands Internationally; 8 Advertising and Ethics; 9 Advertising Research; 10 Cognitive, Social and Cultural Theories of Advertising and Promotion; References; Glossary; Index.
520 $aOffers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
650 0 $aAdvertising.
650 0 $aAdvertising$xSocial aspects.
650 0 $aSales promotion.
650 0 $aAdvertising$xBrand name products.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising$xBrand name products.$2fast$0(OCoLC)fst00797554
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
650 17 $aReclame.$2gtt
650 17 $aPromotie (public relations)$2gtt
650 7 $aMarknadsföring.$2sao
650 7 $aReklam.$2sao
650 7 $aAnnonsering.$2sao
655 4 $aElectronic books.
776 08 $iPrint version:$aHackley, Christopher E.$tAdvertising and promotion.$dLondon ; Thousand Oaks, Calif. : SAGE Publications, 2005$z0761941533$z9780761941538$w(DLC) 2004114267$w(OCoLC)56963422
856 40 $3Dawsonera$uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781848600522
856 40 $3ebrary$uhttp://site.ebrary.com/id/10256785
856 40 $3EBSCOhost$uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251418
856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=136186
856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=343939
856 40 $3SAGE knowledge$uhttp://sk.sagepub.com/books/advertising-and-promotion$zClick for access to e-book
856 40 $3SAGE knowledge$uhttp://sk.sagepub.com/books/advertising-and-promotion
856 40 $uhttp://sk.sagepub.com/books/advertising-and-promotion
856 40 $uhttp://0-sk.sagepub.com.pugwash.lib.warwick.ac.uk/books/advertising-and-promotion$zConnect to Sage e-book
856 41 $3MyiLibrary, Table of contents MyiLibrary$uhttp://www.myilibrary.com?id=136186http://www.myilibrary.com?id=136186&ref=toc
856 41 $3MyiLibrary, Table of contents$uhttp://www.myilibrary.com?id=136186&ref=toc
856 40 $uhttps://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.shu.ac.uk/shibboleth&dest=http://www.dawsonera.com/abstract/9781848600522$zGo to eBook via Dawsonera
856 $uhttps://shu-primo.hosted.exlibrisgroup.com/openurl/44SHU/44SHU_VU1?u.ignore_date_coverage=true&rft.mms_id=9923874802501$p5339056830002501
856 40 $uhttp://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781848600522
856 40 $uhttps://archive.org/details/advertisingpromo0000hack$zFree eBook from the Internet Archive
856 40 $uhttps://openlibrary.org/books/OL8029852M$zAdditional information and access via Open Library
938 $aInternet Archive$bINAR$nadvertisingpromo0000hack
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938 $aSage Publications$bSAGE$nEDZ0000159571
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