| Record ID | ia:advertisingmedia0000kell_u9c1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingmedia0000kell_u9c1/advertisingmedia0000kell_u9c1_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingmedia0000kell_u9c1/advertisingmedia0000kell_u9c1_meta.mrc |
LEADER: 02717cam 22006494a 4500
001 ocm52134531
003 OCoLC
005 20200919084346.0
008 030423s2004 nyu b 001 0 eng
010 $a 2003050600
040 $aDLC$beng$cDLC$dXMA$dBAKER$dNLGGC$dBTCTA$dLVB$dYDXCP$dUQ1$dOCLCG$dAU@$dBDX$dOCLCO$dOCLCF$dOCLCQ$dNPUBL$dOCLCQ$dI8M$dOCLCQ$dCSJ$dOCLCQ$dCPO$dQE2$dOCLCQ
019 $a76909894
020 $a0765613093$q(alk. paper)
020 $a9780765613097$q(alk. paper)
020 $a0765613107
020 $a9780765613103
035 $a(OCoLC)52134531$z(OCoLC)76909894
042 $apcc
050 00 $aHF5826.5$b.K45 2004
082 00 $a659.111$222
084 $a85.40$2bcl
100 1 $aKelley, Larry D.,$d1955-
245 10 $aAdvertising media planning :$ba brand management approach /$cLarry D. Kelley and Donald W. Jugenheimer.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$c©2004.
300 $avii, 144 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aWhy media are important -- Learning the language of media -- The media and their characteristics -- How marketing objectives impact media planning -- Defining the target audience -- Geography's role in planning -- Seasonality and timing -- Creative implications -- Competitive analysis -- Setting media communication goals -- Evaluating a media plan -- Matching media to the total brand plan -- Developing test plans -- What to look for in media execution.
650 0 $aAdvertising media planning.
650 0 $aBrand name products.
650 0 $aMarketing.
650 6 $aPlans médias.
650 6 $aProduits de marque.
650 6 $aMarketing.
650 7 $aAdvertising media planning.$2fast$0(OCoLC)fst00797876
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMediaplanning.$2gtt
650 17 $aReclamecampagnes.$2gtt
650 17 $aMerken.$2gtt
650 17 $aPlan média.$2rasuqam
650 7 $aMarketing.$2rasuqam
650 7 $aProduit de marque.$2rasuqam
700 1 $aJugenheimer, Donald W.
938 $aBaker & Taylor$bBKTY$c86.95$d86.95$i0765613093$n0004198891$sactive
938 $aBrodart$bBROD$n00428191$c$86.95
938 $aBaker and Taylor$bBTCP$nBK0010121139
938 $aYBP Library Services$bYANK$n2012672
938 $aYBP Library Services$bYANK$n2561504
029 1 $aAU@$b000024602729
029 1 $aNLGGC$b249016346
029 1 $aNZ1$b7662874
029 1 $aYDXCP$b2012672
994 $aZ0$bP4A
948 $hHELD BY P4A - 399 OTHER HOLDINGS