| Record ID | ia:advertisinghandb0000brie |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisinghandb0000brie/advertisinghandb0000brie_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisinghandb0000brie/advertisinghandb0000brie_meta.mrc |
LEADER: 03956cam 2201033 a 4500
001 ocm31776377
003 OCoLC
005 20200627204829.0
008 941215s1995 enka bf 001 0 eng
010 $a 94048378
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020 $a9780415107136$q(hbk.)
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050 00 $aHF5823$b.B7273 1995
050 4 $aHF5823$b.B7273 2002
082 00 $a659.1$220
084 $a05.31$2bcl
084 $a85.40$2bcl
084 $aAP 17442$2rvk
084 $aQP 630$2rvk
100 1 $aBrierley, Sean,$d1966-
245 14 $aThe advertising handbook /$cSean Brierley.
260 $aLondon ;$aNew York :$bRoutledge,$c1995.
300 $ax, 293 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMedia practice
504 $aIncludes bibliographical references (pages 277-283) and index.
505 0 $a1. Production to consumption -- 2. Creating and segmenting markets -- 3. "Discovering" consumers -- 4. Advertising and the marketing mix -- 5. Agency structures -- 6. The advertiser-agency relationship -- 7. Advertising and the media -- 8. Media planning and buying -- 9. Media research -- 10. The principles of persuasion -- 11. The content of persuasion -- 12. Forms of persuasion -- 13. Measuring effects -- 14. Regulating advertisements -- Postcript: Advertising in crisis -- Workshop suggestions for individual and group work.
650 0 $aAdvertising$vHandbooks, manuals, etc.
650 6 $aPublicité$vGuides, manuels, etc.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAnzeige$2gnd
650 7 $aWerbung$2gnd
650 17 $aReclame.$2gtt
653 0 $aAdvertising
653 00 $aadverteren
653 00 $acommunicatie
653 00 $acommunication
653 00 $apubliciteit
653 00 $apublicity
653 00 $aboeken
653 00 $abooks
653 00 $atijdschriften
653 00 $ajournals
653 00 $akranten
653 00 $anewspapers
653 00 $amethodologie
653 00 $amethodology
653 00 $apsychologie
653 00 $apsychology
653 00 $ahandboeken
653 00 $ahandbooks
653 10 $aMarketing (General)
653 10 $aMarketing (algemeen)
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
830 0 $aMedia practice.
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=778101&custom_att_2=simple_viewer
856 41 $uhttp://www.taylorfrancis.com/books/9780415107136$zTaylor & Francis
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938 $aBaker and Taylor$bBTCP$n94048378 //r97
938 $aYBP Library Services$bYANK$n378926
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