| Record ID | ia:advertisingcampa0000aver |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingcampa0000aver/advertisingcampa0000aver_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingcampa0000aver/advertisingcampa0000aver_meta.mrc |
LEADER: 01581cam 2200445 a 4500
001 ocm36200097
003 OCoLC
005 20180920223207.0
008 970304s1997 ilua b 000 0 eng
010 $a 96072337
040 $aDLC$beng$cDLC$dBTCTA$dLVB$dYDXCP$dOCLCG$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dI8M$dOCLCQ
020 $a1887229000
020 $a9781887229005
035 $a(OCoLC)36200097
050 00 $aHF5837$b.A93 1997
082 00 $a659.1/13$221
100 1 $aAvery, Jim,$d1947-
245 10 $aAdvertising campaign planning :$bdeveloping an advertising-based marketing plan /$cJim Avery.
250 $a2nd ed.
260 $aChicago :$bCopy Workshop,$c℗♭1997.
300 $a222 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
650 0 $aAdvertising campaigns$xPlanning.
650 0 $aAdvertising media planning.
650 0 $aMarketing$xPlanning.
650 6 $aCampagnes publicitaires$xPlanification.
650 6 $aMarketing$xPlanification.
650 6 $aPlans me dias.
650 7 $aAdvertising campaigns$xPlanning.$2fast$0(OCoLC)fst00797835
650 7 $aAdvertising media planning.$2fast$0(OCoLC)fst00797876
650 7 $aMarketing$xPlanning.$2fast$0(OCoLC)fst01010240
938 $aBaker and Taylor$bBTCP$n96072337
938 $aYBP Library Services$bYANK$n1516359
029 1 $aAU@$b000013154218
029 1 $aNZ1$b2828276
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 46 OTHER HOLDINGS