MARC record from Internet Archive

LEADER: 05458cam 2200829 a 4500
001 ocm28222336
003 OCoLC
005 20200111173625.0
008 930510s1993 nju b 001 0 eng
010 $a 93002177
040 $aDLC$beng$cDLC$dUKM$dBTCTA$dLVB$dYDXCP$dOCLCQ$dZWZ$dOCLCF$dP4I$dOCLCQ$dOCLCO$dOCLCQ$dGZN$dFC@$dJ9U$dOCLCQ$dCPO$dOCLCQ$dAU@$dOCLCQ
015 $aGB9512462$2bnb
016 7 $aBA21893473$2JP-ToKJK
019 $a32015631
020 $a0691032580$q(alk. paper)
020 $a9780691032580$q(alk. paper)
020 $a0691021163$q(pbk.)
020 $a9780691021164$q(pbk.)
035 $a(OCoLC)28222336$z(OCoLC)32015631
043 $an-us---
050 00 $aHF5813.U6$bB29 1994
082 00 $a659.1/0973$220
100 1 $aBaker, C. Edwin.
245 10 $aAdvertising and a democratic press /$cC. Edwin Baker.
260 $aPrinceton, N.J. :$bPrinceton University Press,$c℗♭1994.
300 $axii, 203 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 141-189) and index.
505 0 $aCh. I. Advertising: Financial Support and Structural Subversion of a Democratic Press -- Ch. II. Advertising and the Content of a Democratic Press -- Ch. III. Economic Analysis of Advertising's Effect on the Media -- Ch. IV. Policy Proposals -- Ch. V. The Constitutionality of Taxation or Regulation of Advertising.
520 1 $a"While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential element for the efficient transmission of information in a democratic society. Instead, in this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Often consumers are willing to pay more for the smaller-circulation competitive paper that strongly presents their favored editorial perspective. But advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the consequent eventual collapse of competition among dailies. The advertising-induced rise of objectivity and the decline of partisanship have also, Baker argues, contributed to the decline in political culture and participation seen throughout this century." "Advertisers reward both the print and broadcast media for avoiding offense to potential customers while punishing the media for criticism of the advertisers' products or political agenda. These effects, as well as advertisers' rewarding media for serving primarily higher-income audiences and for creating a "buying mood," raise troubling questions of both direct and indirect censorship. Baker proposes a variety of regulatory responses to promote the press's freedom from advertisers' censorship. In clarifying this murky area of constitutional law, he shows that these reforms are entirely consistent with the best understanding of the First Amendment guarantee of freedom of the press."--Jacket.
650 0 $aAdvertising$xPolitical aspects$zUnited States.
650 0 $aPressure groups$zUnited States.
650 0 $aCensorship$zUnited States.
650 0 $aManipulative behavior$zUnited States.
650 0 $aFreedom of the press$zUnited States.
650 0 $aTaxation of advertising$zUnited States.
650 0 $aAdvertising laws$zUnited States.
650 6 $aPublicite $xAspect politique$zE tats-Unis.
650 6 $aGroupes de pression$zE tats-Unis.
650 6 $aCensure$zE tats-Unis.
650 6 $aManipulation (Psychologie)$xE tats-Unis.
650 6 $aLiberte de la presse$zE tats-Unis.
650 6 $aPublicite $xImpo ts$zE tats-Unis.
650 6 $aPublicite $xDroit$zE tats-Unis.
650 7 $aAdvertising laws.$2fast$0(OCoLC)fst00797864
650 7 $aAdvertising$xPolitical aspects.$2fast$0(OCoLC)fst00797729
650 7 $aCensorship.$2fast$0(OCoLC)fst00850568
650 7 $aFreedom of the press.$2fast$0(OCoLC)fst00934063
650 7 $aManipulative behavior.$2fast$0(OCoLC)fst01007738
650 7 $aPressure groups.$2fast$0(OCoLC)fst01075954
650 7 $aTaxation of advertising.$2fast$0(OCoLC)fst01143999
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aPublicite $xImpo ts$zE tats-Unis.$2ram
650 7 $aPublicite (droit)$zE tats-Unis.$2ram
650 7 $aGroupes de pression$zE tats-Unis.$2ram
650 7 $aLiberte de la presse$zE tats-Unis.$2ram
650 7 $aPublicite $xAspect politique$zE tats-Unis.$2ram
650 7 $aManipulation (psychologie)$2ram
650 4 $aManipulative behavior$zUnited States.
653 0 $aAdvertising
653 0 $aUnited States
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/prin031/93002177.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/prin031/93002177.html
938 $aBaker and Taylor$bBTCP$n93002177
938 $aYBP Library Services$bYANK$n573697
029 1 $aAU@$b000010138144
029 1 $aNZ1$b4418684
029 1 $aYDXCP$b573697
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 550 OTHER HOLDINGS