| Record ID | ia:advertisingageen02mcdo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/advertisingageen02mcdo/advertisingageen02mcdo_marc.xml |
| Download MARC binary | https://www.archive.org/download/advertisingageen02mcdo/advertisingageen02mcdo_meta.mrc |
LEADER: 03543cam 2200649Ia 4500
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050 00 $aHF5803$b.A38 2003
082 00 $a659.1/03$222
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245 04 $aThe Advertising age encyclopedia of advertising /$ceditors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
246 30 $aEncyclopedia of advertising
260 $aNew York :$bFitzroy Dearborn,$c2003.
300 $a3 v. (xxiii, 1873 p., [72] p. of plates) :$bill. ;$c29 cm.
504 $aIncludes bibliographical references and index.
520 1 $a"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.
505 0 $avol. 1. A-E -- vol. 2. F-O -- vol. 3. P-Z.
650 0 $aAdvertising$vEncyclopedias.
650 17 $aReclame.$2gtt
650 6 $aPublicité$vEncyclopédies.
700 1 $aMcDonough, John.
700 1 $aEgolf, Karen.
710 2 $aMuseum of Broadcast Communications.
730 0 $aAdvertising age.
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