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MARC record from Internet Archive

LEADER: 03599cam 22006374a 4500
001 ocm78989218
003 OCoLC
005 20180729205928.0
008 070122s2007 enka b 001 0 eng
010 $a 2007001963
040 $aDLC$beng$cDLC$dUKM$dBAKER$dBTCTA$dBWKUK$dYDXCP$dBWK$dUBY$dYBM$dNLGGC$dLMR$dTTU$dPUL$dIG#$dTEX$dBTN$dOCLCQ$dTULIB$dUKMGB$dOCLCF$dDOS$dOCLCA$dOCLCQ$dOCLCO$dZCU$dLEAUB$dOKU$dOCLCQ$dOCLCO$dS3O$dOCLCO$dOCLCQ$dVYT$dOCLCQ$dIOK
015 $aGBA704582$2bnb
016 7 $a013645562$2Uk
019 $a779906997$a787863042
020 $a9780749449360
020 $a0749449365
035 $a(OCoLC)78989218$z(OCoLC)779906997$z(OCoLC)787863042
037 $bLevant - sup$c26.99
042 $apcc
050 00 $aHF5823$b.S76 2007
082 00 $a659.1/13$222
084 $a85.40$2bcl
100 1 $aSpringer, Paul$c(Mass media specialist)
245 10 $aAds to icons :$bhow advertising succeeds in a multimedia age /$cPaul Springer.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c℗♭2007.
300 $axviii, 379 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 363-367) and index.
505 0 $aRethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops ... and marketing begins.
520 1 $a"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--Jacket.
650 0 $aAdvertising$vCase studies.
650 0 $aAdvertising campaigns$vCase studies.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising campaigns.$2fast$0(OCoLC)fst00797831
650 17 $aReclame.$2gtt
650 17 $aMultimedia.$2gtt
650 7 $aReklam$vfallstudier.$2sao
650 7 $aReklamkampanjer$vfallstudier.$2sao
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip078/2007001963.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0835/2007001963-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0715/2007001963-d.html
856 4 $a1$bT$dA$uhttp://wwwPage$qT$uhttp://catdir.loc.gov/catdir/toc/ecip078/2007001963.html$w287163$zClick for electronic access to table of contents
856 42 $zAdditional Information at Google Books$uhttp://books.google.com/books?isbn=9780749449360
938 $aBlackwell Book Service UK$bBBUK$nL4757024$c29.99
938 $aBaker & Taylor$bBKTY$c47.50$d47.50$i0749449365$n0007121162$sactive
938 $aBaker and Taylor$bBTCP$n2007001963
938 $aIngram$bINGR$n9780749449360
938 $aYBP Library Services$bYANK$n2533054
029 1 $aAU@$b000041213078
029 1 $aIG#$b9780749449360
029 1 $aNZ1$b11202358
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 711 OTHER HOLDINGS