| Record ID | ia:adgameplayingtow0000coxg |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/adgameplayingtow0000coxg/adgameplayingtow0000coxg_marc.xml |
| Download MARC binary | https://www.archive.org/download/adgameplayingtow0000coxg/adgameplayingtow0000coxg_meta.mrc |
LEADER: 01917cam 2200457 a 4500
001 ocm19126334
003 OCoLC
005 20200904044500.0
008 890113s1990 njua f 001 0 eng
010 $a 89003478
040 $aDLC$beng$cDLC$dOCL$dBTCTA$dYDXCP$dOCLCO$dOCLCF$dEJK$dOCLCQ$dOCLCO$dOCL$dI8M$dOCLCQ$dGILDS$dCPO$dOCLCO$dOCLCA$dOCLCQ$dOCLCO
020 $a0130044903
020 $a9780130044907
035 $a(OCoLC)19126334
050 00 $aHF5823$b.C64 1990
082 00 $a659.1$219
100 1 $aCox, G. Robert.
245 14 $aThe ad game :$bplaying to win /$cG. Robert Cox, Edward J. McGee.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$c©1990.
300 $axiii, 226 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aCommunications: the basics -- Planning and budgeting -- Printing and production -- Sales promotion, product literature, and presentation materials -- Publicity -- Direct mail -- Space advertising -- Electronic media: radio, television, telemarketing, and outdoor advertising -- Trade shows -- The creative effort -- Parting shots.
650 0 $aAdvertising$vHandbooks, manuals, etc.
650 0 $aSales promotion$vHandbooks, manuals, etc.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
650 4 $aPublicidad$xManuales.
650 4 $aPromoción de ventas.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aHandbooks and manuals.$2lcgft
700 1 $aMcGee, Edward J.
938 $aBaker and Taylor$bBTCP$n89003478
938 $aYBP Library Services$bYANK$n61295
029 1 $aAU@$b000006215131
029 1 $aNZ1$b4854741
029 1 $aYDXCP$b61295
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 111 OTHER HOLDINGS