| Record ID | ia:50plusmarketwhyf0000stro_f0p9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/50plusmarketwhyf0000stro_f0p9/50plusmarketwhyf0000stro_f0p9_marc.xml |
| Download MARC binary | https://www.archive.org/download/50plusmarketwhyf0000stro_f0p9/50plusmarketwhyf0000stro_f0p9_meta.mrc |
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100 1 $aStroud, Dick.
245 14 $aThe 50 plus market :$bwhy the future is age-neutral when it comes to marketing and branding strategies /$cDick Stroud.
260 $aLondon :$bKogan Page,$c2007.
300 $a314 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: 2005.
505 0 $aMarketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
520 $aIn their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this investigation, The 50-Plus Market shows why marketers can no longer ignore the consequences of demographic and economic change and explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by some of the most affluent members of society - the over-50s.
650 0 $aMarketing.
650 0 $aMarket segmentation.
650 0 $aOlder people.
650 0 $aMiddle-aged consumers$xAttitudes.
650 0 $aOlder consumers$xAttitudes.
650 2 $aMarketing
650 6 $aMarketing.
650 6 $aConsommateurs d'âge moyen$xAttitudes.
650 6 $aConsommateurs âgés$xAttitudes.
650 6 $aSegmentation du marché.
650 6 $aPersonnes âgées.
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650 7 $aelderly.$2aat
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aOlder people.$2fast$0(OCoLC)fst01199093
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650 7 $aMarketing$2gnd
650 7 $aZielgruppe$2gnd
650 7 $aÄlterer Mensch$2gnd
650 7 $aMarketing.$2ram
650 7 $aSegmentation du marché.$2ram
650 7 $aÉtudes de marché.$2ram
650 7 $aConsommateurs$xAttitudes.$2ram
650 7 $aConsommateurs âgés.$2ram
650 07 $aMarketing.$2swd
856 4 $uhttp://catdir.loc.gov/catdir/enhancements/fy0715/2005019164-d.html$zPublisher description$zlizenzfrei
856 4 $uhttp://catdir.loc.gov/catdir/toc/ecip0515/2005019164.html$zTable of contents$zlizenzfrei
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