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MARC record from Internet Archive

LEADER: 00753cam a2200253 a 4500
001 267953
005 20000829132655.0
008 981019s1999 nyua 001 0 eng
010 $a 98047855 $o40174751
035 $9ADH-3702
040 $aDLC$cDLC$dC#P$dXIM
020 $a0812929950
050 00 $aHF6146.T42$bK36 1999
082 00 $a659.14/3$221
049 $aXIMM
100 1 $aKanner, Bernice.
245 14 $aThe 100 best TV commercials-- and why they worked /$cBernice Kanner.
246 3 $aOne hundred best TV commercials
250 $a1st ed.
260 $aNew York :$bTimes Business,$cc1999.
300 $axvii, 252 p. :$bill. (some col.) ;$c27 cm.
500 $aIncludes indexes.
650 0 $aTelevision advertising$xCase studies.
994 $aE0$bXIM