MARC Record from harvard_bibliographic_metadata

LEADER: 02628nam a22004335a 4500
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005 20140620185720.0
008 140402s2014 gw | s ||0| 0|eng d
020 $a9783658055356
020 $a9783658055356
020 $a9783658055349
024 7 $a10.1007/978-3-658-05535-6$2doi
035 $a(Springer)9783658055356
040 $aSpringer
050 4 $aHD28-70
072 7 $aKJM$2bicssc
072 7 $aBUS041000$2bisacsh
082 04 $a650$223
100 1 $aBuliga, Oana,$eauthor.
245 10 $aMeasures for Innovating Business Models :$bAn Empirical Study of German SMEs /$cby Oana Buliga.
264 1 $aWiesbaden :$bSpringer Fachmedien Wiesbaden :$bImprint: Springer Gabler,$c2014.
300 $aXIII, 74 p. 26 illus.$bonline resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$bPDF$2rda
490 1 $aBestMasters
505 0 $aBusiness Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations.
520 $aThe literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.  Contents Business Model Innovation Small and Medium-Sized Enterprises Implementation of Business Model Innovations Target Groups Researchers and students in the field of economic sciences with a focus on strategic management and innovation SME managers The Author Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.
650 0 $aEconomics.
650 0 $aIndustrial management.
650 14 $aEconomics/Management Science.
650 24 $aManagement/Business for Professionals.
650 24 $aInnovation/Technology Management.
650 24 $aBusiness/Management Science, general.
776 08 $iPrinted edition:$z9783658055349
830 0 $aBestMasters.
988 $a20140502
906 $0VEN