| Record ID | harvard_bibliographic_metadata/ab.bib.14.20150123.full.mrc:229947817:1436 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.14.20150123.full.mrc:229947817:1436?format=raw |
LEADER: 01436cam a2200397 i 4500
001 014167538-1
005 20140920224712.0
008 140227s2014 cau b 001 0 eng
010 $a 2014000101
020 $a9780313396175 (hard copy : alk. paper)
020 $a0313396175 (hard copy : alk. paper)
020 $z9780313396182 (ebook)
035 0 $aocn881385687
035 $a(PromptCat)40024013953
040 $aDLC$erda$beng$cDLC$dYDX$dYDXCP$dOCLCF$dBTCTA$dBDX
042 $apcc
050 00 $aP96.C35$bS73 2014
082 00 $a306.4$223
245 00 $aStar power :$bthe impact of branded celebrity /$cAaron Barlow, editor.
264 1 $aSanta Barbara, California :$bPraeger, an imprint of ABC-CLIO, LLC,$c[2014]
300 $a2 volumes ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 1 $aVolume 1. Bringing meaning to media success -- volume 2. The power of media branding.
650 0 $aCelebrities in mass media.
650 0 $aFame$xSocial aspects.
650 0 $aBranding (Marketing)
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aCelebrities in mass media.$2fast$0(OCoLC)fst00850108
650 7 $aFame$xSocial aspects.$2fast$0(OCoLC)fst00920130
700 1 $aBarlow, Aaron,$d1951-$eeditor.
899 $a415_565471
988 $a20140920
906 $0DLC