MARC Record from harvard_bibliographic_metadata

LEADER: 03030cam a2200337Ia 4500
001 013353679-3
005 20121005190648.0
008 120506s2012 enka b 000 0 eng d
016 7 $a016099527$2Uk
020 $a9781781900161
020 $a1781900167
035 0 $aocn793225247
040 $aBTCTA$beng$cBTCTA$dYDXCP$dUKMGB$dBWK$dYNK$dCDX$dHBS
050 4 $aHF1416$b.I53 2012
090 $aHF1416$b.I53 2012
245 00 $aInterdisciplinary approaches to product design, innovation, & branding in international marketing /$cedited by K. Scott Swan, Shaoming Zou.
250 $a1st ed.
260 $aBingley, U.K. :$bEmerald,$c2012.
300 $axx, 339 p. :$bill. ;$c24 cm.
490 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 23
504 $aIncludes bibliographical references.
505 0 $aBuilding market-based assets in a globally competitive market: a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil and Roger J. Calantone -- Transferring corporate brand image to local markets: governance decisions for market entry and global branding strategy / Hannah S. Lee and David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image: the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang and C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy: using emotional design for service innovation / Almad Beltagui, Marina Candi and Johann C.K.H. Riedel -- Crowdsourcing for goodness sake: impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter and Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders and Jan Schoormans -- Leadership development by design / Jime Olver -- Designing empowerment-design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen and Jaewoo Joo -- Patent rights: when patent protection may either encourage or discourage innovation / Brent B. Alfred -- Modeling the impact of commitment-trust on cooperation and performance: the specific case of exterior and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP): identifying and creating a valuable market / Robert L. Williams, Jr. Muktoba Omar and Ujvala Rajadhyaksha-- The movement of meaning across cultures: a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals: how are they different? / Ho Yin Wong and Bill Merrilees.
650 0 $aExport marketing.
650 0 $aBranding (Marketing)
650 0 $aProduct design.
700 1 $aSwan, K. Scott.
700 1 $aZou, Shaoming.
830 0 $aAdvances in international marketing ;$vv. 23.
988 $a20120917
049 $aHBSM
906 $0OCLC