MARC Record from harvard_bibliographic_metadata

LEADER: 01773cam a2200361 a 4500
001 012351295-6
005 20100520141855.0
008 090918s2010 maua b 001 0 eng
010 $a 2009036019
015 $aGBB004760$2bnb
016 7 $a015462580$2Uk
020 $a9781422166956 (hardcover : alk. paper)
020 $a1422166953 (hardcover : alk. paper)
035 0 $aocn436026626
040 $aDLC$cDLC$dBTCTA$dUKM$dYDXCP$dC#P$dBWX$dCDX
050 04 $aHF1008$b.K43 2010
082 00 $a658.4/012091724$222
100 1 $aKhanna, Tarun.
245 10 $aWinning in emerging markets :$ba road map for strategy and execution /$cTarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2010.
300 $axii, 247 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
520 8 $aRather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
650 0 $aCommerce.
650 0 $aInternational business enterprises.
650 0 $aGlobalization$xEconomic aspects.
650 0 $aMarketing$xManagement.
700 1 $aPalepu, Krishna G.,$d1954-
700 1 $aBullock, Richard J.
899 $a430_586760
988 $a20100520
906 $0DLC