| Record ID | harvard_bibliographic_metadata/ab.bib.12.20150123.full.mrc:316716961:2409 |
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LEADER: 02409cam a2200457 a 4500
001 012341126-2
005 20100610170004.0
008 091013s2010 caua b 001 0 eng
015 $aGBA9A9406$2bnb
016 7 $a015415825$2Uk
020 $a9781849202916 (hbk.)
020 $a1849202915 (hbk.)
020 $a1849202923 (pbk.)
020 $a9781849202923 (pbk.)
035 0 $aocn465369629
040 $aUKM$cUKM$dBWKUK$dBWK$dBWX$dDEBBG$dYDXCP
042 $aukscp
050 4 $aP90$b.M35 2010
082 04 $a302.2301$222
084 $aAP 13500$2rvk
100 1 $aMcQuail, Denis.
245 10 $aMcQuail's mass communication theory /$cDenis McQuail.
246 30 $aMass communication theory
250 $a6th ed.
260 $aLos Angeles, Calif. ;$aLondon :$bSAGE,$cc2010.
300 $aviii, 621 p. :$bill. ;$c24 cm.
500 $aPrevious ed.: 2005.
504 $aIncludes bibliographical references (p. [574]-613) and indexes.
505 0 $aPart 1: Preliminaries. Introduction to the book ; The rise of mass media -- Part 2: Theories. Concepts and models for mass communication ; Theory of media and society ; Mass communication and culture ; New media - new theory? ; Normative theory of media and society -- Part 3: Structures. Media structure and performance : principles and accountability ; Media economics and governance ; Global mass communication -- Part 4: Organizations. The media organization : pressures and demands ; The production of media culture -- Part 5: Content. Media content : issues, concepts and methods of analysis ; Media genres and texts -- Part 6: Audiences. Audience theory and research traditions ; Audience formation and experience -- Part 7: Effects. Processes and models of media effects ; Social-cultural effects ; News, public opinion and political communication -- Epilogue. The future of mass communication -- Glossary.
520 $aA new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.
650 0 $aMass media.
650 0 $aCommunication.
650 0 $aInformation theory.
650 0 $aMass media$xPhilosophy.
650 0 $aMass media$xAudiences.
655 7 $aEinführung.$2swd
650 07 $aInformationstheorie.$2swd
650 07 $aMassenmedien.$2swd
988 $a20100507
049 $aHLSS
906 $0OCLC