| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:719168270:1461 |
| Source | harvard_bibliographic_metadata |
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010 $a 2008027503
015 $aGBA899187$2bnb
016 7 $a014692130$2Uk
020 $a1422121100
020 $a9781422121108
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040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dUKM$dC#P$dBWX$dCDX$dIXA
050 00 $aHD45$b.F42 2008
082 00 $a658.4/06$222
100 1 $aFenn, Jackie.
245 10 $aMastering the hype cycle :$bhow to choose the right innovation at the right time /$cJackie Fenn and Mark Raskino.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
300 $axviii, 237 p. :$bill. ;$c24 cm.
440 0 $aGartner, Inc./Harvard Business School Press series
504 $aIncludes bibliographical references (p. 219-226) and index.
505 0 $aHype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the innovation candidates -- Rank : prioritizing the candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer : making it happen -- Future cycles.
650 0 $aTechnological innovations$xManagement.
650 0 $aOrganizational change.
700 1 $aRaskino, Mark.
988 $a20090121
906 $0DLC