MARC Record from harvard_bibliographic_metadata

LEADER: 05032cam a2200349 a 4500
001 011593626-2
005 20110408190836.0
008 080314s2009 cau b 001 0 eng
010 $a 2008011835
020 $a9781412958417 (pbk.)
020 $a1412958415 (pbk.)
035 0 $aocn214322650
040 $aDLC$cDLC$dDLC
050 00 $aHN29$b.F68 2009
082 00 $a300.72/3$222
100 1 $aFowler, Floyd J.
245 10 $aSurvey research methods /$cFloyd J. Fowler, Jr.
250 $a4th ed.
260 $aThousand Oaks :$bSage Publications,$cc2009.
300 $ax, 201 p. ;$c22 cm.
490 1 $aApplied social research methods series ;$v1
504 $aIncludes bibliographical references (p. 181-189) and indexes.
505 00 $tIntroduction: Reasons for surveys ; Components of surveys ; Purposes and goals of this text --$tTypes of error In surveys: Error associated with who answers ; Error associated with answers ; Recapping the nature of error in surveys --$tSampling: The sample frame ; Selecting a one-stage sample ; Multistage sampling ; Making estimates from samples and sampling errors ; How big should a sample be? ; Sampling error as a component of total survey error --$tNonresponse : implementing a sample design: Calculating response rates ; Bias associated with nonresponse ; Reducing nonresponse ; Two other approaches to reducing nonresponse error ; Nonprobability (or modified probability) samples ; Nonresponse as a source of error --$tMethods of data collection: Major issues in choosing a strategy ; Summary comparison of the methods ; Conclusion --
505 00 $tDesigning questions to be good measures: Increasing the reliability of answers ; Types of measures/types of questions ; Increasing the validity of factual reporting ; Increasing the validity of answers describing subjective states ; Question design and error --$tEvaluating survey questions And instruments ; Defining objectives ; Preliminary question design steps ; Presurvey evaluation ; Design, format, and layout of survey instruments ; Field pretests ; Survey instrument length ; Conclusion --$tSurvey interviewing: Overview of interviewer job ; Interviewer recruitment and selection ; Training interviewers ; Supervision ; Survey questions ; Interviewing procedures ; Validation of interviews ; The role of interviewing in survey error --$tPreparing survey data for analysis: Formatting a data file ; Constructing a code ; Approaches to coding and data entry ; Data cleaning ; Coding and data reduction as sources of error --
505 00 $tAnalyzing survey data ; Adjusting for sample nonresponse and sample frame deficiencies ; Coping with item nonresponse ; Adjusting for different probabilities of selection ; Calculating sampling errors ; Conclusion --$tEthical issues In survey research: Informing respondents ; Protecting respondents ; Benefits to respondents ; Ethical responsibilities to interviewers ; Conclusion --$tProviding information about survey methods --$tSurvey error In perspective: The concept of total survey design ; Error in perspective ; Conclusion .
520 $aThe fourth edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition--and often instead of--household landlines. Two new chapters, "The nature of error in surveys" and "Issues in analyzing survey data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key features: covers the expansion of cell phone use and legislation regarding them (this offers survey researchers guidance as to policy implications and practical application); expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; offers in-depth discussion of non-response and sample size issues, especially as they relate to power; focuses on data analysis, especially with regard to bivariate and multivariate approaches. The author walks students and researchers through the various types of analyses one would do once the data are ready to analyze and provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models.
650 22 $aResearch Design.
650 12 $aData Collection$xmethods.
650 0 $aSocial surveys.
830 0 $aApplied social research methods series ;$vv. 1.
988 $a20081022
906 $0DLC