| Record ID | harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:509481818:1349 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.11.20150123.full.mrc:509481818:1349?format=raw |
LEADER: 01349cam a2200265 a 4500
001 011557098-5
005 20140113074607.0
008 061106s2007 nyu b 001 0 eng
010 $a 2006036889
020 $a0814409148
020 $a9780814409145
035 0 $aocm76074101
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dIAC$dYDXCP$dDLC
050 00 $aHF5718$b.S562 2007
082 00 $a658.4/52$222
100 1 $aSimmons, Annette.
245 10 $aWhoever tells the best story wins :$bhow to use your own stories to communicate with power and impact /$cAnnette Simmons.
260 $aNew York :$bAmacom,$cc2007.
300 $ax, 226 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 213-216) and index.
505 0 $aPART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
650 0 $aBusiness communication.
650 0 $aStorytelling.
988 $a20080903
906 $0DLC