MARC Record from harvard_bibliographic_metadata

LEADER: 02512nam a2200277 a 4500
001 011473037-7
005 20090702110125.0
008 070201s2008 maua b 000 0 eng d
035 0 $aocn229431992
100 1 $aMilkman, Katherine L.
245 10 $aHighbrow films gather dust :$ba study of dynamic inconsistency and online DVD rentals /$cKatherine L. Milkman, Todd Rogers, Max H. Bazerman.
250 $a[3rd rev.]
260 $a[Boston] :$bHarvard Business School,$cc2008.
300 $a34 p. :$bill. ;$c28 cm.
490 1 $aWorking paper / Harvard Business School ;$v07-099
500 $aOriginally published as: Film rentals and procrastination : a study of intertemporal reversals in preferences and intrapersonal conflict. c2007
500 $aRevision of: I rented the documentary first, but I want to watch the comedy now: intrapersonal conflict and myopia in online DVD rentals. 2nd (December 2007) revision.
500 $a"Revised April 2008"--Publisher's website.
504 $aIncludes bibliographical references.
520 $aWe report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs (e.g., documentaries) are rented before want DVDs (e.g., action films). This effect is sizeable in magnitude, with a 2% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensuing if the first of two sequentially rented movies has more should and fewer want characteristics than the second film. Similarly, we also predict and find that should DVDs are held significantly longer than want DVDs within-customer. Finally, we find that as the same customers gain more experience with online DVD rentals, their "dynamic inconsistency" is attenuated. We interpret our results as evidence that myopia has a meaningful impact on decisions in the field and that people learn about their myopia with experience, allowing them to curb its influence.
700 1 $aRogers, Todd.
700 1 $aBazerman, Max H.
710 2 $aHarvard Business School.
830 0 $aWorking paper (Harvard Business School) ;$v07-099.
988 $a20080523
906 $0MH