MARC Record from harvard_bibliographic_metadata

LEADER: 02690cam a22003614a 4500
001 009084326-6
005 20040306120145.0
008 020531s2003 miua b 001 0 eng
010 $a 2002008512
020 $a0814330916
035 0 $aocm49951916
040 $aDLC$cDLC$dDLC
042 $apcc
043 $ae-gx---$an-us---
050 00 $aHD9710.U54$bC467 2003
082 00 $a338.7/6292/0973$221
100 1 $aHyde, Charles K.,$d1945-
245 10 $aRiding the roller coaster :$ba history of the Chrysler Corporation /$cCharles K. Hyde.
260 $aDetroit :$bWayne State University Press,$cc2003.
300 $axv, 385, [3] p. :$bill. ;$c27 cm.
440 0 $aGreat Lakes books
504 $aIncludes bibliographical references (p. [319]-369) and index.
505 0 $aFrom railroad shop sweeper to second-in-command at General Motors -- The early life and career of Walter Percy Chrysler -- Roots : Willys-Overland, Chalmers, and Maxwell -- Walter Chrysler's car and his company, 1924-27 -- The Dodge brothers and their company -- Dodge brothers in the 1920s -- Success and struggle, 1928-33 -- Chrysler in the mid-1930s -- Chrysler in the late 1930s -- Chrysler in the Second World War -- Postwar recovery and crisis, 1945-50 -- The Tex Colbert era, 1950-61 -- The Lynn Townsend era : the fat years, 1961-68 -- The Lynn Townsend era : the lean years, 1969-79 -- Lee to the rescue, 1978-83 -- Lee's company, 1984-92 -- Chrysler into DaimlerChrysler, 1993-2002 -- Conclusion: Chrysler Corporation : a retrospective.
520 1 $a"The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--Jacket.
610 20 $aChrysler Corporation.
610 20 $aDaimlerChrysler$xHistory.
610 20 $aDaimler-Benz Aktiengesellschaft.
650 0 $aAutomobile industry and trade$zGermany.
650 0 $aAutomobile industry and trade$zUnited States.
650 0 $aAutomobile industry and trade$xMergers.
655 7 $aHistory.$2fast
988 $a20030618
906 $0DLC