MARC Record from harvard_bibliographic_metadata

LEADER: 02248pam a22003254a 4500
001 009001228-3
005 20030906142510.0
008 020409s2002 ctua b 001 0 eng
010 $a 2002066114
020 $a0313314810 (alk. paper)
035 0 $aocm49584222
040 $aDLC$cDLC
042 $apcc
043 $an-us---
050 00 $aHF6161.B4$bC46 2002
082 00 $a658.1/0973/0904$221
245 02 $aA century of American icons :$b100 products and slogans from the 20th century consumer culture /$cedited by Mary Cross.
260 $aWestport, Conn. :$bGreenwood Press,$cc2002.
300 $axviii, 236 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 1 $a"Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products - ten per decade - that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols." "A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising - and how those perceptions have changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century."--Jacket.
650 0 $aAdvertising$xBrand name products$zUnited States$xHistory$y20th century.
650 0 $aAdvertising$zUnited States$xHistory$y20th century.
650 0 $aImagery (Psychology)$xHistory$y20th century.
650 0 $aConsumption (Economics)$zUnited States$xHistory$y20th century.
655 7 $aHistory.$2fast
700 1 $aCross, Mary,$d1934-
776 08 $iOnline version:$tCentury of American icons.$dWestport, Conn. : Greenwood Press, ©2002$w(OCoLC)649567717
988 $a20021210
906 $0DLC