| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:742603768:728 |
| Source | harvard_bibliographic_metadata |
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LEADER: 00728nam a22002177a 4500
001 000890386-7
005 00000000000000.0
008 800707s1979 nyu 000 0 eng d
010 $a 79090762
035 0 $aocm06492872
040 $aGSU$cGSU$dm.c.
100 1 $aNaples, Michael J.
245 10 $aEffective frequency :$bthe relationship between frequency and advertising effectiveness /$cby Michael J. Naples.
260 $aNew York :$bAssociation of National Advertisers,$c1979.
300 $avi, 140 p. :$bill. ;$c27 cm.
504 $aBibliography: p. 135-140.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aAdvertising$xResearch.
650 0 $aMotivation research (Marketing)
988 $a20020608
906 $0OCLC