| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:668198264:824 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:668198264:824?format=raw |
LEADER: 00824cam a2200229 i 4500
001 000810594-4
005 20011018164658.0
008 781222s1978 nyu 000 0 eng d
035 0 $aocm04485139
040 $aVVB$cVVB
100 1 $aBoddewyn, J. J.$q(Jean J.)
245 10 $aPremiums, gifts and competitions :$ban international survey ; a report prepared for the IAA : /$cby J. J. Boddewyn.
260 $aNew York :$bInternational Advertising Association,$c1978.
300 $a[80] p. ;$c28 cm.
490 0 $aInternationl Advertising Association. Forbidden advertising project.
504 $aIncludes bibliographies.
650 0 $aPremiums (Retail trade)
650 0 $aSales promotion.
650 0 $aMarketing$xLaw and legislation.
710 2 $aInternational Advertising Association (1950- )
988 $a20020608
906 $0OCLC