MARC Record from harvard_bibliographic_metadata

LEADER: 03890cam a2200277 i 4500
001 000773902-8
005 20020606090541.3
008 771215s1978 caua b 00000 engm
010 $a 77027511 //r85
020 $a0876201915
035 0 $aocm03541357
040 $aDLC$cDLC$dm.c.$dHBS
050 0 $aHF5415$b.C5413
082 $a658.8
245 00 $aClassics in marketing /$cedited by C. Glenn Walters, Donald P. Robin.
260 0 $aSanta Monica, Calif. :$bGoodyear Pub. Co.,$cc1978.
300 $axv, 510 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references.
505 00 $tNotions about the origins of trading /$rGeorge W. Robbins --$tFactors governing the development of marketing channels /$rWroe Alderson --$tDevelopment of marketing theory: fifty years of progress /$rPaul D. Converse --$tInfluences on development of marketing thought, 1900-1923 /$rRobert Bartels --$tMarketing as a science: an appraisal /$rKenneth D. Hutchinson --$tMarketing and economic development /$rPeter F. Drucker --$tBroadening the concept of marketing /$rPhilip Kotler and Sidney J. Levy --$tBroadening the concept of marketing: too far /$rDavid J. Luck --$tInterdisciplinary horizons in marketing /$rWilliam Lazer and Eugene J. Kelley --$tRelation of consumers' buying habits to marketing methods /$rMelvin T. Copeland --$tMarketing characteristics of goods /$rLeo V. Aspinwall --$tParallel systems of promotion and distribution /$rLeo V. Aspinwall --$tNew products: keys to corporate growth /$rTaylor W. Meloan --$tTheory of packaging in the marketing mix /$rWilliam R. Mason --$tDeath and burial of sick products /$rR.S. Alexander --$tExploit the product life cycle /$rTheodore Levitt.
505 00 $tAre channels of distribution what the texbooks say? /$rPhillip McVey --$tMarketing channel: who should lead this extra-corporate organization /$rRobert W. Little --$tConflict and cooperation in marketing channels /$rBruce Mallen --$tChecking your marketing channels /$rRichard M. Clewett --$tChannels of distribution /$rRoland S. Vaile, E.T. Grether, and Reavis Cox --$tDepot theory of distribution /$rLeo V. Aspinwall --$tPhysical distribution: the neglected marketing function /$rBud Resse --$tMethods and uses of retail trade area analysis /$rPaul D. Converse --$tWheel of retailing /$rStanley C. Hollander --$tSome problems in market distribution /$rArch w. Shaw --$tFunctional concept in marketing /$rEarl S. Fullbrook --$tSome functions of marketing reconsidered /$rEdmund D. McGarry --$tModeling the industrial buying process /$rFrederic E. Webster, Jr. --$tInterpersonal communication and personal selling /$rBent Stidsen --$tPropaganda function in marketing /$rEdmund D. McGarry --$tComparison of advertising and personal selling /$rHarold C. Cash and W.J.E. Crissy --$tRole of price in the American business system /$rJoel Dean --$tMulti-stage approach to pricing /$rAlfred R. Oxenfeldt --$tMarketing research foundations for changing marketing strategy /$rLyndon O. Brown.
505 00 $tMarketing philosophy as a way of business life /$rF.J. Borch --$tMarketing myopia /$rTheodore Levitt --$tMarketing revolution /$rRobert J. Keith --$tConcept of the marketing mix /$rNeil H. Borden --$tProduct differentiation and marketing segmentation as alternative marketing strategies /$rWendell R. Smith --$tSegmenting the industrial market /$rRichard N. Cardozo --$tConsumers' choice /$rPaul H. Nystrom --$tSome thoughts on the nature of ethics in marketing /$rJohn H. Westing --$tConsumerism: and interpretation /$rRichard H. Buskirk and James T. Rothe --$tProtection of consumer rights /$rConsumer Advisory Council --$tValue added concept as a measurement of output /$rTheodore N. Beckman --$tIs distribution inefficient? /$rReavis Cox.
650 0 $aMarketing.
700 1 $aWalters, C. Glenn$q(Charles Glenn)
700 1 $aRobin, Donald P.
988 $a20020608
906 $0DLC