| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:483498815:1764 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:483498815:1764?format=raw |
LEADER: 01764cam a2200325 4500
001 000605968-6
005 20061031160454.0
008 700423s1970 nyua 000 0 eng
010 $a 78095817 //r85
015 $aC74-1467-6
035 0 $aocm00068442
035 0 $aocm00068442$zocm15767469
040 $aDLC$cDLC$dNLC$dHBS
050 0 $aP91$b.M274
082 $a301.2
100 1 $aMcLuhan, Marshall,$d1911-1980.
245 10 $aCulture is our business /$c[by] Marshall McLuhan.
260 $aNew York :$bMcGraw-Hill$c[1970]
300 $a336 p. :$billus. ;$c25 cm.
520 $a"Examines our civilization as it manifests itself through th century's one great art form, advertising."
505 00 $aFlip -- Breakdown as breakthrough -- Culture is our business -- Political gap -- Violence is the quest for identity -- Goals versus image -- (Hot/cool) groovy: rut or grave? -- Centralism versus decentralism -- The pool of space -- Jung and easily Freudened -- "My consumers, are they not my producers?" -- Sound profile -- Speak, that I may see you -- Rear-view mirror -- Input is not experience -- Invisible environment -- Media mix -- Breaking out in spots -- The people movers -- All Indians walk single file -- The West shall shake the East -- News that stays news -- I'll never forget what's-his-name -- Slang -- Plus c'est la même chose -- Help beautify junk yards -- Software.
650 0 $aCommunication.
650 0 $aSocial psychology.
650 0 $aCulture.
650 6 $aCommunication.
650 6 $aPublicité$xAspect psychologique.
650 6 $aPsychologie sociale.
776 08 $iOnline version:$aMcLuhan, Marshall, 1911-1980.$tCulture is our business.$dNew York, McGraw-Hill [1970]$w(OCoLC)579292373
988 $a20020608
906 $0DLC