| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:419397478:892 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:419397478:892?format=raw |
LEADER: 00892nam a2200277 a 4500
001 000532786-5
005 20020606090541.3
008 860808s1985 fr a b 00110 fre
010 $a 86192903
020 $a2040164138 :$c98.00F
035 0 $aocm14377868
040 $aDLC$cDLC
050 04 $aHF5822$b.K23 1985
100 1 $aKapferer, Jean-Noël.
245 12 $aL'enfant et la publicité :$bles chemins de la séduction /$cJean-Noël Kapferer.
260 0 $aParis :$bDunod,$cc1985.
300 $avi, 199 p. :$bill. ;$c24 cm.
490 0 $aCommunications
500 $aIncludes index.
504 $aBibliography: p. 183-193.
520 8 $aCe livre bien documenté représente "la prise de parole de la science" sur ce sujet.
650 0 $aAdvertising and children.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aPersuasion (Psychology)
988 $a20020608
906 $0DLC