| Record ID | bcl_marc/bcl_open.05.mrc:237031624:2039 |
| Source | bcl_marc |
| Download Link | /show-records/bcl_marc/bcl_open.05.mrc:237031624:2039?format=raw |
LEADER: 02039cam 22004334a 4500
005 20071228000000.0
008 070420s2008 nyua b 001 0 eng
010 $a2007016430
020 $a9780805863604 (alk. paper)
020 $a0805863605 (alk. paper)
035 $a(OCoLC)123539490
035 $b99818569810
035 $a(OCoLC)ocn123539490
040 $aDLC$cDLC$dBTCTA$dBAKER$dC#P$dYDXCP
049 $aBXMM$b39031029367927
050 00 $aBF637.P4$bP39 2008
082 00 $a153.8/52$222
100 1 $aPerloff, Richard M.
245 14 $aThe dynamics of persuasion :$bcommunication and attitudes in the 21st century /$cRichard M. Perloff.
250 $a3rd ed.
260 $aNew York :$bLawrence Erlbaum Associates,$cc2008.
300 $axvii, 563 p. :$bill. ;$c23 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. [487]-532) and indexes.
505 0 $aIntroduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.
650 0 $aPersuasion (Psychology)
650 0 $aMass media$xPsychological aspects.
650 0 $aAttitude change.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0716/2007016430.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html
852 0 $bONL$cSTACK$hBF637 .P4$iP39 2008
948 $aLTI 01/04/2008
994 $a92$bBXM
938 $aBaker & Taylor$bBKTY$c55.00$d55.00$i0805863605$n0007319176$sactive
938 $aBaker & Taylor$bBKTY$c115.00$d115.00$i0805863591$n0007329355$sactive
938 $aBaker and Taylor$bBTCP$nBK0007329355
938 $aYBP Library Services$bYANK$n2577315
980 $a071228$b55.00$e45.93$f304027$g1
981 $bPYM-2008