| Record ID | OpenLibraries-Trent-MARCs/lbrn.mrc:3088385:787 |
| Source | OpenLibraries-Trent-MARCs |
| Download Link | /show-records/OpenLibraries-Trent-MARCs/lbrn.mrc:3088385:787?format=raw |
LEADER: 00787cam 22002650i 4500
001 0116301074005
008 790622s1980 ohu a b 11 eng d
010 $a 79017114
020 $a0882441973
035 $a(Sirsi) AAI-0686
035 $a22701931.C..
040 $aOPET$beng
046 $aLC
050 0 $aHF5415.125$b.N53 1980
082 $a658.8
090 0 $aHF 5415.125 .N53 1980$bb
100 1 $aNickels, William G.
245 10 $aMarketing communication and promotion /$cWilliam G. Nickels. --
250 $a2d ed. --
260 $aColumbus, Ohio :$bGrid Pub.,$cc1980.
300 $ax, 528 p. :$bill. ;$c26 cm. --
490 0 $aGrid series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing.
650 0 $aMarketing.