An edition of Wen hua zhan lüe (2013)

Wen hua zhan lüe

yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai

Di 1 ban

by

Cover of: Wen hua zhan lüe by Douglas B. Holt, Douglas B. Holt
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Last edited by MARC Bot
May 5, 2023 | History
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An edition of Wen hua zhan lüe (2013)

Wen hua zhan lüe

yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai

Di 1 ban

by

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Publish Date
Publisher
Shang wu yin shu guan
Language
Chinese
Pages
398

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Previews available in: Chinese

Subjects

Case studies Yan jiu Social aspects Marketing Branding (Marketing) Qi ye wen hua
Edition Availability
Cover of: Wen hua zhan lüe
Wen hua zhan lüe: yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai
2013, Shang wu yin shu guan
in Chinese - Di 1 ban

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Book Details

Edition Notes

Translation of: Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. Oxford : Oxford University Press, c2010.

Includes bibliographical references and index.

Published in
Beijing
Series
Guo ji wen hua ban tu yan jiu wen ku, Guo ji wen hua ban tu yan jiu wen ku
Other Titles
Yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai

Classifications

Dewey Decimal Class
HF5415.1255

The Physical Object

Pagination
7, 2, 398 pages
Number of pages
398

Edition Identifiers

Open Library
OL27709114M
Internet Archive
wenhuazhanlueyic0003holt
ISBN 10
7100098912
ISBN 13
9787100098915
OCLC/WorldCat
867683265

Work Identifiers

Work ID
OL20479337W

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