Advertising, the uneasy persuasion
its dubious impact on American society
by Michael Schudson
- 2 Want to read
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
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| Edition | Availability |
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1
Advertising, the uneasy persuasion: its dubious impact on American society
1993, Routledge
in English
- New ed.
0415084997 9780415084994
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2
Advertising, the Uneasy Persuasion
January 1987, Basic Books Inc.,U.S.
in English
0465000797 9780465000791
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3
Advertising, the uneasy persuasion: its dubious impact on American society
1986, Basic Books
in English
0465000797 9780465000791
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4
Advertising, the uneasy persuasion: its dubious impact on American society
1986, Basic Books
0465000800 9780465000807
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5
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
August 1986, Basic Books
in English
0465000800 9780465000807
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6
Advertising, the uneasy persuasion: its dubious impact on American society
1984, Basic Books
in English
0465000797 9780465000791
|
zzzz
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7
Advertising, the uneasy persuasion: its dubious impact on American society
1984, Basic Books
in English
0465000789 9780465000784
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Book Details
Edition Notes
Includes bibliographical references and index.
6
The Physical Object
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First Sentence
"THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading.""
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