An edition of The Development of a Contingency Model of Comparative Advertising (Working Paper, Report No 90-108)
The Development of a Contingency Model of Comparative Advertising (Working Paper, Report No 90-108)
by Cornelia Pechmann and David W. Stewart
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Publish Date
June 1990
Publisher
Marketing Science Inst
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Business/Economics| Edition | Availability |
|---|---|
1
The Development of a Contingency Model of Comparative Advertising (Working Paper, Report No 90-108)
June 1990, Marketing Science Inst
Paperback
9992800798 9789992800799
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- Created April 30, 2008
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