DON’T BRING A BACKLOG TO A GUNFIGHT!

Product managers talk about features. Executives talk about revenue. Money Stories are how product and technical leaders translate what they are building into how it will make money and why that work is essential. In terms that their audience understands. Whether you’re pitching a major initiative, defending a roadmap, or trying to avoid adding “just one more thing,” money stories communicate the value of product work.

WHO THIS BOOK IS FOR

This book is for the maker community—product managers and product leaders, developers and technical leaders, designers and researchers, product owners and business analysts, DevOps and ProdOps, test engineers, tech writers—who need to communicate value to non-maker audiences.

It will also be useful to CEOs, business-side leaders, and people in more revenue-focused roles who want to understand the challenge of predicting financial outcomes long before we know what something is.