An edition of CONTES ET LEGENDES DE LA PUBLICITÉ (2003)

CONTES ET LEGENDES DE LA PUBLICITÉ

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CONTES ET LEGENDES DE LA PUBLICITÉ
Gilles Schlesser
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Last edited by MARC Bot
December 8, 2022 | History
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An edition of CONTES ET LEGENDES DE LA PUBLICITÉ (2003)

CONTES ET LEGENDES DE LA PUBLICITÉ

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  • 0 Ratings
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  • 0 Currently reading
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Quand Dieu organise une compétition d'agences (rémunérée), quand un jeune rédacteur stagiaire se découvre le don du slogan absolu, quand la pub vulgaire devient un phénomène de mode, le monde des agences oscille entre fou rire et folie. Les 100 millions de Dieu, Le slogan qui Tue, La Pub à Mimile, Le Blues du Créatif : à travers quatre « contes et légendes », un regard amoureux et féroce sur les agences de publicité, les commerciaux, les créatifs, le planning stratégique et les spéculatives.

Publish Date
Publisher
Editions L'Harmattan
Language
French
Pages
140

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Cover of: CONTES ET LEGENDES DE LA PUBLICITÉ
CONTES ET LEGENDES DE LA PUBLICITÉ
2003, Editions L'Harmattan
in French
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Book Details

Edition Notes

Gilles Schlesser

Mode of access: World Wide Web.

Published in
Paris
Other Titles
Harmatheque.

The Physical Object

Pagination
140 p.
Number of pages
140

ID Numbers

Open Library
OL43417684M
ISBN 10
2747535509

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December 8, 2022 Created by MARC Bot Imported from harvard_bibliographic_metadata record