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An edition of The Media Handbook (2003)

The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by

  • 4 Want to read
Cover of: The Media Handbook by Helen Katz, Helen Katz
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Last edited by ImportBot
February 28, 2022 | History
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An edition of The Media Handbook (2003)

The Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by

  • 4 Want to read

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control, and communication accountability.

Publish Date
Publisher
Routledge
Pages
248

Subjects

Marketing channels Advertising media planning Mass media and business Commerce

Showing 37 featured editions. View all 37 editions?

Edition Availability
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2025, Routledge, Chapman & Hall, Incorporated
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2025, Routledge, Chapman & Hall, Incorporated
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2022, Taylor & Francis Group
in English
Cover of: The Media Handbook
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Jul 07, 2022, Routledge
paperback
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2022, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2022, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2019, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2016, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2016, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2016, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2016, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2014, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2014, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2014, Routledge
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2013, Routledge
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2013, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2010, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2010, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2010, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2010, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2010, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Routledge
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Taylor & Francis Group
in English
Cover of: The Media Handbook
The Media Handbook: a Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2006, Taylor & Francis Ltd.
electronic resource : in English - 3rd ed.
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2003, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2003, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2003, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2003, Taylor & Francis Group
in English
Cover of: Media Handbook
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
2003, Taylor & Francis Group
in English

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Book Details

Edition Notes

Source title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication)

Classifications

Library of Congress
HF5826.5.K38 2022

The Physical Object

Format
paperback
Number of pages
248

Edition Identifiers

Open Library
OL36628575M
ISBN 10
0367775565
ISBN 13
9780367775568

Work Identifiers

Work ID
OL19887155W

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