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"If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing / advertising campaigns in Canadian history: Black's is photography, Leon's don't pay a cent event, Zellers because... the lowest price is the law, CIBC seeing beyond, Rexall a pharmacy first. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success"--
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I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man
2012, Dundurn Group
1459705009 9781459705005
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- Created October 14, 2016
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2 days ago | Edited by MARC Bot | import existing book |
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