An edition of Consumer Behaviour and PR (2016)

Consumer Behaviour and PR

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Consumer Behaviour and PR by
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ISBNbot2
August 22, 2020 | History
Edit
An edition of Consumer Behaviour and PR (2016)

Consumer Behaviour and PR

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This book provides an overview of consumer behaviour and public relations.

You can download the book for free via the link below.

Publish Date
Publisher
Bookboon

Check nearby libraries

Buy this book

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Consumer Behaviour and PR
Consumer Behaviour and PR
2016, Bookboon
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Content
Overview
Case Study: virtual smoking and apps – the new frontier of cigarette marketing communications?
Consumer purchasing process
Problem recognition
Information search
Evaluation of alternatives
Store choice and purchase
Post-purchase behavior
Consumer attitudes
Consumer values
Ethics box: marketers turn to advergames to appeal to children
Perception
Cognition
Learning and memory
External influences on consumer behaviour
Household decision-making
Culture
Reference groups and opinion leaders
Trends in the consumer buying environment
Ethics box: advertiser required to mend ITS wicked ways
Summary
Case Study: male fashion
Case Study: Contiki Australia
Case Study: Pinterest – who am I?
Case Study: Irish whiskey – enjoying a resurgance
Case: White Ribbon New Zealand – using public relations to raise awareness of violence against women
Overview
Public relations
Public relations and stakeholder groups
Corporate social responsibility
Green marketing and green consumer segments
Preventing or reducing image damage
Ethics box – the brand police – a step too far?
Sponsorships
Event marketing
Ethics box: experiential marketing of alcohol
Summary
Case study: the lure of festivals
Case Study: nab, the banking rebel, says it’s time to break up
Case: do shock tactics generate behavioural change?
Case Study: do not knock

ID Numbers

Open Library
OL25891466M
ISBN 13
9788740312324

Links outside Open Library

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 22, 2020 Edited by ISBNbot2 normalize ISBN
February 10, 2016 Edited by Alice Kirk Edited without comment.
February 10, 2016 Edited by Alice Kirk Added new cover
February 10, 2016 Created by Alice Kirk Added new book.