An edition of Fundamentals of communication, P.R. and leadership
(2013)
Fundamentals of communication, P.R. and leadership
by Georgios P. Piperopoulos
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This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
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Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Obsah
Prolegomena
Part One – Communication
Communication is a universal phenomenon
System of 4 components
Communication among ants and bees
Communication among canines & felines
Human Communication
The scheme of human communication
Defining human communication
Language in human communication
Words in a language
Signs and Symbols
Semiotics and Semiology
The role of context and effect in communication
Barriers to communication
Body language
Darwin’s contribution
The ‘intrigue’ of body language
Keeping matters at ‘arm’s length’
The role ‘culture’ plays
Focusing on the human face
Ardrey’s ‘territorial imperative’
Mass Media & social media
From stone inscription to the printing process
Enter the ‘penny press’ innovation
From the wired telegraph to wireless telegraphy
AM and FM radio come to existence
Birth and development of television
The digital age & ‘www’
The Role of attitudes in human communication
Defining Attitudes
The components of attitudes
Attitude functions for the personality
Our attitudes can change
Attitude measuring scales
Part Two – Public Relations
The birth of a speciality
Tracing P.R. roots in antiquity
A historic glimpse at the USA in late 19th and early 20th Century
Defining the field of Public Relations
Misconceptions of public relations
Brief profiles of four pioneers in P.R. history
Publics, Public Opinion and its moulders
Historical evolution of the term ‘public’
Public Opinion
Rhetoric, Persuasion and Propaganda
From Rome with…’love’
Not one but a multitude of definitions
A variety of propaganda types
World Wars & the use of Propaganda
The Korean War and “Brainwashing”
Corporate Communication & Responsibility
Corporate Communication
Corporate responsibility or CSR
P.R. vs. marketing and advertising
Press releases, special events and sponsorships
An in-house P.R. specialist vs. the services of a P.R. consultancy
The ‘press release’ or ‘news release’
Form & structure of a ‘press’ or ‘news release’
Content and Style of the ‘press or news release’
Different ‘releases’ to different Media
Emphasis on ethos, pathos and logos
Special events and sponsorships
Crisis management
Part Three – Leadership
Leaders and Leadership
Leadership, Power, Authority & Charisma
A glimpse at recent political, financial and religious events
Starting with Plato and Aristotle
Max Weber’s theoretical viewpoint
Enter Machiavelli, Sennet & Habermas
The era of ‘scientific management’ and the Hawthorne studies
Leadership research at the Universities of Iowa, Ohio & Michigan
Modern theories of leadership in Private and Public Enterprises and Organizations
Contingency and path-goal theories
Transformational leadership – ‘Charisma’ revisited?’
Instead of an epilogue: Women leaders remain under a ‘glass ceiling’
Women in Politics
Women in the Economy and in Higher Education
References / Bibliography
The Author
ID Numbers
Links outside Open Library
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History
- Created September 1, 2015
- 4 revisions
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| August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
| September 1, 2015 | Edited by Alice Kirk | Edited without comment. |
| September 1, 2015 | Edited by Alice Kirk | Added new cover |
| September 1, 2015 | Created by Alice Kirk | Added new book. |