An edition of Customer Relationship Management (CRM)
(2013)
Customer Relationship Management (CRM)
by Roger Baran , Christopher Zerres , Mich...
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Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this article a review of the theoretical conditions for Customer Relationship Management is given.
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Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Obsah
1. History and theory 5
2. Field concerns and data collection 8
3. Issues regarding communication and CRM 13
4. Future of CRM
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History
- Created August 31, 2015
- 4 revisions
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| August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
| August 31, 2015 | Edited by Alice Kirk | Edited without comment. |
| August 31, 2015 | Edited by Alice Kirk | Added new cover |
| August 31, 2015 | Created by Alice Kirk | Added new book. |