An edition of Essentials of Marketing Research: Part I (2013)

Essentials of Marketing Research: Part I

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Last edited by ISBNbot2
August 22, 2020 | History
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An edition of Essentials of Marketing Research: Part I (2013)

Essentials of Marketing Research: Part I

by

  • 0 Ratings
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  • 0 Currently reading
  • 0 Have read

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making. By putting marketing research results to creative use, firms can achieve and sustain a competitive advantage over their competitors.

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Publish Date
Publisher
Bookboon.com

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Subjects
Marketing & Sales

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Cover of: Essentials of Marketing Research: Part I
Essentials of Marketing Research: Part I
2013, Bookboon.com
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Book Details

Table of Contents

Content
1. Introduction to marketing research: Scientific research approach and Problem definition
1.1. Introduction
1.2. Marketing Research
1.3. Scientific marketing research process
1.4. Defining a problem
1.5. What marketing research cannot do?
1.6. Conclusion
2. Exploratory research design
2.1. Chapter summary
2.2. Research design and its importance in research
2.3. Classification and differences between research designs
2.4. Exploratory research design
2.5. Conclusion
3. Conclusive research design
3.1. Chapter summary
3.2. Conclusive research design
3.3. Descriptive design
3.4. Causal designs
3.5. Survey methods
3.6. Observation
3.7. Conclusion
4. Sampling
4.1. Chapter summary
4.2. Importance of sampling in marketing research
4.3. Sampling: basic constructs
4.4. Determining sample size
4.5. Classification of sampling techniques
4.6. Probability sampling techniques
4.7. Nonprobability sampling techniques
4.8. Selecting an appropriate sampling technique
4.9. Conclusion
5. References

ID Numbers

Open Library
OL25753121M
ISBN 13
9788776815721

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 22, 2020 Edited by ISBNbot2 normalize ISBN
July 29, 2015 Edited by Alice Kirk Edited without comment.
July 29, 2015 Edited by Alice Kirk Added new cover
July 29, 2015 Created by Alice Kirk Added new book.