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This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. From creating and structuring your account, to picking keywords and writing adverts, this book covers everything you need to know about the set-up process, on-going management and the many advanced options available to advertisers.
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Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. Introduction
2. What is Pay Per Click advertising?
2.1. How Pay Per Click works
2.2. What are Pay Per Click ads used for?
2.3. Pay Per Click terminology
3. A Brief History of Pay Per Click
4. Why Pay Per Click is so popular
5. Getting started with Google AdWords
5.1. Campaigns
5.2. Ad groups and adverts
5.3. Keywords
5.4. Bidding
6. Managing and improving Google AdWords
6.1. Split testing adverts
6.2. Geo-targeting
6.3. Ad extensions
6.4. Dynamic Keyword Insertion
6.5. Managing negative keywords
6.6. The Display Network
6.7. Automated rules
6.8. Analysing and reporting
6.9. Website landing pages
7. Getting started with Facebook Ads
7.1. Targeting
7.2. Pricing
7.3. Some basic optimisation tips
7.4. How others are using Facebook Ads
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- Created July 28, 2015
- 4 revisions
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August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
July 28, 2015 | Edited by Alice Kirk | Edited without comment. |
July 28, 2015 | Edited by Alice Kirk | Added new cover |
July 28, 2015 | Created by Alice Kirk | Added new book. |