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As you climb the corporate ladder you’ll need to perform more presentations.
So whether you’re selling a product or a service to your clients or if you’re selling an idea to the board you’ll need to know exactly how to influence and sell your wares in the right way.
You can download the book via link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
Preface
1. Introduction
1.1 What Makes a Presentation?
1.2 Understanding the Sales Process
1.3 Skills that Effective Sales Presentations Require
1.4 Written Sales Presentations
1.5 Telephone Sales Presentation Techniques
1.6 Face-to-Face Sales Presentations
2. Understanding the Sales Process
2.1 Introduction
2.2 The Changing Face of Sales Presentations
3. Skills that Effective Sales Presentations Require
3.1 Introduction
3.2 Research and Interviewing Skills
3.3 Listening Skills
3.4 Effective Communication Skills
3.5 Solutions to Problems
3.6 Organization Skills
3.7 Interpersonal Skills
3.8 Self-Motivation Skills
3.9 Perseverance
4. Basic Sales Presentation Techniques
4.1 Introduction
4.2 The Five Second Rule
4.3 The Language You Choose
4.4 Use the Information Available Online
4.5 Getting Past the Gatekeeper
4.6 Sales Presentation Structure
4.6.1 Attention
4.6.2 Interest
4.6.3 Desire
4.6.4 Action
4.7 Sales Presentation Media
4.7.1 Interactive Whiteboards
4.7.2 Video Conferencing
4.7.3 Shared Workspaces
5. Written Sales Presentations
5.1 Introduction
5.2 Structure Tips
5.3 Headline
5.4 Credibility and Relevance Statements
5.5 How and Why Statement
5.6 Action or Follow-Up Statement
5.7 Sign-Off
5.8 P.S.
5.9 Other Tips for Written Presentations
5.10 Special Considerations for Email Presentations
6. Telephone Sales Presentation Techniques
6.1 Introduction
6.2 Preparation
6.3 Introduction
6.4 Questioning
6.5 Objectivity
6.6 Listen and Interpret
6.7 Inform and Educate
6.8 Involve and Coordinate
6.9 Keep Ownership
7. Face-to-Face Sales Presentations
7.1 Introduction
7.2 Know Your Timeframe
7.3 Create a Sales Presentation Checklist
7.4 Edit, Edit, Edit
7.5 Your Behavior
7.6 The Presentation Process
7.7 Presentation Killers
8. Resources
ID Numbers
Links outside Open Library
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- Created July 28, 2015
- 4 revisions
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August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
July 28, 2015 | Edited by Alice Kirk | Edited without comment. |
July 28, 2015 | Edited by Alice Kirk | Added new cover |
July 28, 2015 | Created by Alice Kirk | Added new book. |